Impossibly Meaty

Impossible Beef packaging

Delicious, nutritious meat made from plants, Impossible Beef, the flagship product of California-based Impossible Foods, has been launched in supermarkets across Australia and Aotearoa New Zealand (ANZ). The award-winning plant-based meat was previously only available in restaurants across ANZ. 

Impossible Beef is made from quality plant-based ingredients, packed with 18.8 grams of protein per serving and is a good source of iron and fibre. It is Kosher, Halal and gluten-free certified, and contains no animal hormones or antibiotics.

The Impossible Burger was named the top plant-based burger by the New York Times.

Key ingredient, heme, combines with vitamins, amino acids, and sugars, and when heated generates flavour and texture that our taste buds and brain recognise as meat. Meat-loving home cooks across the country now have a sustainable alternative offering the same taste and versatility as beef from cows.

Impossible Beef is far better for the planet than beef from cows, and uses 96% less land, 87% less water and 89% fewer greenhouse gas emissions compared to beef from cows produced in the U.S.

Impossible Beef is available now in Australia and New Zealand as Impossible Burger Patties (2 x 113 grams) and in Australia as 340-gram packages of mince meat made from plants.