From today, shoppers can donate to the Red Cross Earthquake Appeal at all Progressive’s stores (Countdown, SuperValue and Fresh Choice), by using the specially-marked donation boxes at the checkout or during their supermarket shop at the EFTPOS terminals. The stores have kickstarted their fundraising by donating $25,000 to the Appeal.

“Our teams and customers are from the regions affected, and we want to help our communities get the support they need so that they can start to tidy-up and try to get back on their feet as soon as possible following this terrible disaster,” said managing director Dave Chambers. This week, Chambers travelled around the stores to make sure all teams were receiving the necessary support.