Emma Beale, Head of Product Innovation at Waitrose, shared her excitement about the upcoming Easter season, highlighting the opportunity to indulge in high-quality treats with loved ones. From innovative confectionery flavours to adorable baked goods, Waitrose aims to offer something delightful for everyone during this festive time.
In confectionery, Waitrose introduces exciting flavour trends such as hot honey, pistachio, blonde chocolate, and even chocolate infused with sourdough breadcrumbs, promising a unique taste experience. The No.1 range welcomes three new products, including the standout No.1, The Cracking Pistachio egg, featuring a surprising double-shell design. For those seeking smaller delights, the No.1 Hot Honey Hatchlings and No.1 Speckled Bird Box Eggs offer delightful options with hints of spice and satisfying crunch.
The beloved Sunny Side Sam returns in a solid Belgian milk chocolate slice with a creamy butterscotch flavour. Additionally, customers can bring home a lovable Sam plush toy, ensuring the Easter spirit lasts beyond the holiday.
Sarah Breadmore, Confectionery Product Developer at Waitrose, emphasised the element of surprise and fun in this year's Easter range. With unique flavour combinations and increasing interest in blonde chocolate, Waitrose anticipates a positive response to offerings like The Cracking Pistachio.
Waitrose continues its commitment to sustainability by using Fairtrade cocoa in all own-brand confectionery and ensuring packaging remains 100 percent recyclable.
In the baked goods department, Waitrose introduces six new treats for Easter, including innovative hybrids like the No.1 Golden Hot Cross Bun and the No.1 Belgian Chocolate Hot Cross Bun. These artisanal buns, made with sourdough starter, cater to varying tastes with options bursting with dried fruits or creamy chocolate.
For a taste of Italy, Waitrose offers the Hot Cross Bunettone, a delightful blend of panettone and hot cross bun flavours, and the Lemon & Raspberry Torta, a zesty lemon cake with sweet raspberry sauce pockets.
Waitrose brings back Easter favourites like Easter Jack the Jack Russell chocolate sponge cake and Chirpy Chicks vanilla sponge cupcakes, adding cheerful touches to Easter celebrations for kids and adults alike.
