For the first time in ten years, the M&M’s crew are proudly expanding with a new character and spokescandy - purple.
“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique,” said Jane Hwang, Global Vice President at Mars Wrigley.
The Purple character is designed to represent acceptance and inclusivity. She is known for earnest self-expression, keen self-awareness, authenticity and confidence.
“Our purpose story is just getting started and the introduction of our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.”
To mark the exciting debut, Purple is harnessing the power of music to showcase her individuality with a music single and video that features the talents of saxophonist Grace Kelly, dance and choreography masters Devin Santiago and Colo Cag, celebrated opera singer Anthony Roth Costanzo, and special appearances by the rest of the M&M’S crew including Red, Yellow, Orange, Brown, Blue and Green.
For every stream of the song, a $1 donation (up to $500,000) will be made to Sing for Hope, a global non-profit that harnesses the power of the arts to create a better world.
