Natureland Celebrates its 10th Birthday

Natureland is a big kid now! The locally owned and operated baby food business is celebrating its tenth year in business and to mark the occasion the brand is getting a new look.

Produced right here in West Auckland by McCallum Industries, Natureland has been feeding our littlest Kiwis delicious baby food for a decade. The team behind the business couldn’t be prouder to manufacture its range, using the finest local ingredients where possible, right here on home soil.

While big sister brand, Only Organic has been leading the organic baby food category with her award-winning goodness since the early 90s’, the 10-year milestone means it’s now Natureland’s time to shine.

The safe, fresh and ready to serve pouches are still distinctly Natureland however the addition of some smiley fruit and vegetable friends as part of the brand refresh is sure to put a grin on faces both young and old and make food time a fun time!

Alongside the makeover, Natureland will be introducing some new, affordable options to its existing range of ready-to-eat fruit purees, savoury meals and desserts.

In celebration of ten years’ in business and a decade of feeding little Kiwis tasty & natural, New Zealand made food, Natureland, in partnership with Goodnest, is offering one Kiwi family 100 Hours of Help.

A recent survey by Natureland found that parents overwhelmingly agreed that help in the form of a nanny or a cleaner would be most useful.

Whether another pair of hands to support with the little one when you might have an appointment or just need a break, or someone to help with the cleaning, household chores or a little maintenance, or perhaps you really feel like a massage to unwind - Natureland has its customers covered.

With support from the folk at Goodnest, one lucky family will win 100 hours of help - in the form they choose*. Whether or not they share that help is up to them!

Natureland is also celebrating becoming a big kid by also launching new look packaging. The range of safe, fresh and ready-to-eat pouches will now feature smiling veggies and fruit.

“We hope that our new look can provide a few smiles for both children and parents alike,” said Jessica Morel.

For more info, visit