In May, ecostore launched its first refill station at New World Durham Street. This partnership was the first of its kind in New Zealand between a leading brand in sustainability and a supermarket chain. Following the success of the launch, five new refill stations will be located throughout Wanaka New World and Christchurch’s St Martins, Northwood and Fendalton New Worlds.

The stations will feature Laundry Liquid, Dishwash Liquid, Body Wash, Hand Wash and Shampoo and Conditioner for either a 50ml or 1L bottle.

“We knew that the number of people becoming conscious of their environmental waste footprint was increasing, but the fast take-up of the refill station in Durham Street has shown us that Kiwis have been moved to action, and that refill stations are the way of the future,” said ecostore’s CEO, Pablo Kraus.

New World is committed to implementing more refill stations as part of its sustainability strategy.

“It is a positive step towards achieving our goal of all packaging being reusable and recyclable by 2025, as per the Plastics Packaging Declaration signed by ourselves and ecostore,” said Foodstuffs South Island CEO, Steve Anderson.

Ecostore’s refill bottles are fully recyclable and can be reused and refilled as many times as possible. Customers tap or pump the selected product into their bottle, write the product code and name on a label and pay for it, it’s that simple.