NEW WORLD SELL ICONIC SIR PETER’S RED SOCKS

Sir Peter Blake

Sir Peter Blake

It has been 20 years since the day Sir Peter Blake won the America’s Cup wearing a pair of red socks, and now the iconic Sir Peter Blake special edition 20th anniversary Red Socks will be sold in all North Island New World stores, Foodstuffs announced. The commemorative limited edition will be available until 31 December 2015 or while stocks last.
“Sir Peter’s red socks have a special place in our nation’s history and remind us all to dream big. New World is delighted to be supporting the Sir Peter Blake Trust and their ongoing work in the community,” said Chris Quin, CEO, Foodstuffs North Island.
Shelley Campbell, CEO, Sir Peter Blake Trust said that Kiwi owned-and-operated New World was a natural fit. “Both our companies embrace all things New Zealand, and Red Socks are the epitome of what our country stands for,” Campbell said.