New World’s New Head of Marketing and Customer Experience

Foodstuffs have appointed Giselle Bleakley as the head of marketing and customer experience for New World. Bleakley previously held a number of positions over an eight-year period with Asahi Beverages New Zealand

“This is my dream job, it allows me to bring together my experience developing teams, creating customer focused marketing and brand strategies, all while leveraging a love for all things food related. The New World team are world-class marketers, and I’m really pumped to be leading them,” said Bleakley. 

“We’re excited to have the opportunity to work alongside Giselle. She brings a combination of skills that make her a perfect fit for the role and has a proven track record in developing and leading very successful teams,” said Dominic Quin, Group General Manager Marketing & CX, Foodstuffs.

“It’s also a real privilege to be able to contribute my skillset and drive a positive difference for a 100 percent New Zealand owned and operated business that is such a big part of communities all around New Zealand.”