Consumer NZ has announced a campaign to stop what they call ‘dodgy’ specials on supermarket shelves. The organisation has asked kiwis to send in examples of unclear or misleading pricing and promotions to hold supermarkets accountable.
“Whether it’s a multi-buy that works out to be the same price whether you buy one or five items, a product advertised ‘on special’ selling for its regular price, or something advertised as being on special that’s charged at the regular price, we want to hear about it,” said Jon Duffy, Consumer NZ Chief Executive.
During the grocery sector market study, the not-for-profit called for new rules to stop retailers from using confusing pricing and promotional strategies. No rules were put in place, and the Commerce Commission instead recommended supermarkets take responsibility to ensure their pricing and promotional practices are simple and easy to understand.
“Retailers know shoppers are more likely to buy a product if it’s on special – this leaves consumers vulnerable if specials are not genuine. We have seen plenty of examples through complaints we receive.”
“It’s crucial that supermarkets are honest with their pricing, so consumers can confidently compare prices and trust they are getting a genuinely good deal when they purchase something on special.
“We will continue to keep a close eye on the sector and encourage consumers to let us know when they see concerning behaviour by the supermarkets.”
