New Zealand's Scapegrace Distilling Co has landed a significant distribution deal with Waitrose, a leading UK supermarket chain known for its commitment to quality and premium products.
The partnership will see Waitrose stock Scapegrace's acclaimed spirits, including Scapegrace Black Gin, Scapegrace Vodka, and Scapegrace Single Malt' DIMENSION VIII', with the products to be available in more than 200 stores nationwide. Scapegrace Gold Gin will also be offered online through Waitrose Cellar, further expanding the brand's presence in the UK market.
Scapegrace Co-Founder Daniel McLaughlin says it's one of the most significant opportunities in the brand's history.
"We're extremely excited about this partnership, which is taking the best of New Zealand distilling to consumers across the UK," said McLaughlin.
"This is a significant agreement that will see the range of Scapegrace Black, Vodka and Single Malt collectively in 230 Waitrose stores and their online shop. Waitrose is known for quality products and is the perfect platform for us to showcase our distinct portfolio of spirits to a discerning audience of UK consumers."
Waitrose and Partners' Spirits Buyer John Vine said the retailer was thrilled to offer Scapegrace products.
"With their commitment to quality and innovation, Scapegrace aligns with our dedication to providing exceptional products for our customers, and we're looking forward to a great partnership," said Vine.
Scapegrace UK Distributor Mark Dawkins of Craftwork said the brand was growing substantially in the UK.
"I have long-admired Scapegrace the company, the brand and the products. We are very proud to be their UK partner, and the brand is on a very strong trajectory in the UK market. To secure three listings in Waitrose plus a further one on Waitrose Cellar is a milestone for both of us," said Dawkins.
The deal comes at an exciting time for Scapegrace, with the brand set to complete stage two of its $30m distillery project in March.
The distillery is located on the banks of Lake Dunstan in Central Otago and will be the largest in New Zealand. It will enable Scapegrace to significantly increase production, allowing the brand to meet the growing demand for its uniquely New Zealand products, exported to more than 40 countries worldwide.
