New Zealand’s Most Trusted Supermarket

PAK'nSAVE

PAK’nSAVE has been named the country's most trusted supermarket for the 12th year in a row, according to the latest Reader's Digest New Zealand Trusted Brands survey released today.

The survey, which has been running for 24 years, asked 1,800 Kiwis to rate their favourite brands in over 71 categories of products and services across various industries, ranking values like trustworthiness, quality, reliability, and awareness.

PAK’nSAVE, part of the Foodstuffs 100 percent locally owned and operated supermarket co-operatives, scored top marks in its category, with customers commending the supermarket for its range of quality brands and commitment to affordable prices.

Foodstuffs New Zealand Managing Director Chris Quin says trust is so essential when feeding New Zealand Families that it has been a privilege to serve New Zealanders over the 38 years since the first PAK’nSAVE opened in Kaitaia.

“We know right now, with the cost of living, many New Zealanders are doing it tough and affordability of groceries is their biggest concern.

“Everything we do at PAK’nSAVE we do to save customers money, and it’s wonderful to be recognised for the trust New Zealanders have in us,” said Quin.

Quin shared that PAK’nSAVE owner-operators and teams across the country have had a challenging start to the year following the Auckland Anniversary Floods and Cyclone Gabrielle.

“It was a huge team effort to reopen stores and vital goods delivered through damaged roading networks, and I’m hugely proud of PAK’nSAVE and wider Foodstuffs teams. It has also been heart-warming to see the impact initiatives like PAK your Pantry has made in supporting local communities, which has donated more than $500,000 to flood-affected families.” 

From Kaitaia to Invercargill, PAK’nSAVE has 57 stores throughout New Zealand. Quin shared he was grateful for customers' continued support and thanked New Zealanders for their continued trust for the last four decades on behalf of the PAK’nSAVE team.