Pet care continues to grow as the 'humanisation' trend sees owners want more for their animals. NielsenIQ completed a report on over 22,000 pet care products globally, with central themes being quality ingredients, artificial free and speciality diets.
Across all retail outlets, the sale of dog treats and dog food is up 12.2 percent over last year, and cat food and treats are up 14.6 percent.
The report noted that consumers' top searches for pet products revolved around calming, hairball control, high calorie, low calorie and lick-able items.
While inflation impacts the sector, owners continue investing in top-quality pet products. The trend is seeing some supermarkets develop impressive pet food kiosks; Raley's in the USA is looking at integrating pet food and pastry into the bakery section of its store.
