The first commercial planting of T&G Global’s newest global premium apple variety, Joli, began this week at one of T&G’s Hawke’s Bay orchards.
T&G is the global exclusive license holder for growing, marketing and selling the new variety branded as Joli. This initial planting is part of the planned 27 hectares T&G will plant on its Hawke’s Bay orchards over the next three years. A further 100 hectares will be grown under license by independent growers across New Zealand.
Announced in June, Joli results from over ten years of innovation. Developed in Aotearoa, New Zealand, it’s a productive, large, full-flavoured, bright red juicy apple, which appeals to both consumers and growers.
T&G Global’s Chief Executive, Gareth Edgecombe, said the first commercial planting marks a significant milestone for Joli.
“After nearly a decade of working with our partners to develop and trial a high-performing premium variety that grows incredibly well, tastes great, and complements our existing premium portfolio of Envy and JAZZ, it’s fantastic to get the first commercial Joli trees in the ground,” said Edgecombe.
He continued that the standout quality of this new premium Joli apple, supported by results from consumer sensory research run in global markets, is reflected in T&G's high level of interest T&G has received from Aotearoa New Zealand growers interested in growing this new variety.
“We look forward to having the Joli apples available for consumers to purchase from 2028 onwards.”
Since its launch, expressions of interest from growers across Aotearoa, New Zealand, have been sought, with several growers now confirmed to receive allocations of Joli tree stock for planting in 2024.
Joli has been trialled throughout its development phase across New Zealand to ensure the trees grow consistently in different environments and cope with various climatic conditions, producing great-tasting fruit that stores well.
“We know the trees have robust orcharding attributes, including high yield and the ability to grow throughout New Zealand. As we begin commercialising Joli, we’ll closely monitor and evaluate our orchards to further inform and assist our growers as planting expands in coming seasons.”
Joli is the result of VentureFruit, T&G’s IP management and commercialisation business, working closely with innovation company Prevar and Plant and Food Research in New Zealand, who work in collaboration on the world-renowned pip fruit breeding programme to deliver new varieties that meet both current and future market opportunities.
