As Propel Fitness Water enters a decade of growth and momentum, the brand has continued to bring communities together through movement in partnership with Michael B. Jordan.
The expansion of the Propel Your City Project is a joint initiative to drive access to fitness in local communities. For the project's second year, Propel has launched multi-city fitness hubs where local fitness and wellness leaders will host free classes for the community, starting in Jordan's hometown of Newark, NJ.
"My fitness journey started on the basketball courts in Newark, and the progress I've made since then has come from learning from the best and moving alongside my team," said Michael B. Jordan.
"With the Propel Your City Project, we're trying to help more people find that winning mix in their community to drive them forward."
In a recent survey, Propel found that 77 percent of exercisers said the group setting of workout classes motivated them to exercise and that they saw better results when working with others.
Exercisers can choose from a rotating schedule of classes and formats from local fitness organisations selected for their commitment to inclusivity in fitness. Every fitness hub will be stocked with free Propel products, including flavoured electrolyte water, powders, and tablets, all backed by Gatorade Science to hydrate attendees as they move.
Beyond the hubs, Propel has encouraged exercisers nationwide to move together by giving away $100,000 to support their fitness journeys.
"We saw a positive impact for the organisations and local communities that were a part of Propel Your City Project last year, especially when we supported WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard," said Emily Boido, Senior Director Marketing, Enhanced Water Brands, Gatorade.
"Research continues to show that exercisers thrive when they feel motivated by a like-minded community, and our fitness hubs are designed to create more access to that."
Credentialed by Gatorade, Propel Fitness Water is the original flavoured water formulated for fitness. It contains electrolytes to help replace what is lost in sweat.
The brand's product portfolio offers flavoured, functional, zero-sugar offerings that include ready-to-drink bottles, powder varieties, and newly available tablets. These tablets offer another convenient option for exercisers to add to their water bottles in a more sustainably minded format.
