PROPER TASTE WITH LESS WASTE

Proper Crisps, known for hand-cooking chips the proper way, has launched two new flavours everyone will love, in new packaging the environment will love, too.

Featuring brand-new home compostable packaging, the new Proper Crisps Organic Potatoes with Marlborough Sea Salt and Proper Crisps Purple & Gold Potatoes with Cracked Pepper make the most of the best seasonal spuds and are now available for a limited time.

Proper Crisps Organic Potatoes with Marlborough Sea Salt is a new twist on their award-winning classic, Marlborough Sea Salt, this time featuring 100 percent New Zealand Ingredients. Using naturally delicious Certified Organic Agria potatoes, High Oleic, cold pressed sunflower oil from Canterbury and Marlborough Sea Salt. The crisp connoisseurs have also cleverly combined Purple and Gold spuds, hand-cooked to perfection and seasoned generously with black, green and pink peppercorns to create Proper Crisps Purple & Gold Potatoes with Cracked Pepper. Both new, limited edition Proper Crisps are available now, in-home compostable packaging.

Proper Crisps’ introduction of home compostable packaging is a first for New Zealand’s chip industry and a first for the snack aisle of the supermarket. Head Cultivator of Proper Crisps, Duncan Kerr, said it’s part of the Nelson company’s journey towards zero waste.

Kerr is keen to see how Kiwis respond to the Proper Crisps home compostable packaging, as the more customers get behind the change, the more everyone can move towards long-term sustainable options.

“We’ve introduced home compostable packaging for the new Proper Crisps products because we think it’s the right thing to do. We’re committed to a sustainable and delicious future, and we know Kiwis feel the same,” he said.

The new plant-based packaging is made right here in New Zealand from a blend of GMO-free corn sugars and cellulose. When composted at home, the bag breaks down into natural, non-toxic particles over 6 -12 months depending on the season and composting conditions (requires heat, oxygen, light, micro-organisms and water).

Proper Crisps has worked closely with New Zealand based packaging company Convex to help bring home composability to the snack industry. Owen Embling of Convex is the driving force behind the development of home compostable packaging in New Zealand and is thrilled to be on the journey with Proper Crisps.

“I’ve been developing home compostable packaging over 20 years to help reduce the impact on the environment and I’m thrilled to be on this journey with Proper Crisps,” Owen said.

The Proper Crisps team are encouraging Kiwis to show their support for the move towards home composability by getting to their local supermarket to try the new, limited-edition varieties before they run out.

Available in supermarkets nationwide from June 4th, new Proper Crisps Organic Potatoes with Marlborough Sea Salt have an RRP of $5.99 and Proper Crisps Purple & Gold Potatoes with Cracked Pepper RRP is $4.59.