The star doors of Pic’s Peanut Butter World opened to peanut butter lovers from near and far on 23 February 2019. Pic’s Peanut Butter World is a purpose-built destination for locals and visitors to Nelson Tasman and a ‘must do’ place to visit for all lovers of peanut butter.

The 3500m² building houses a 500m² foyer featuring an attention-grabbing spiral staircase and public café, offices, as well as an exhibition and tour mezzanine that overlooks the working factory. The new destination also boasts an on-site café which is run by Nelson Tasman’s award-winning coffee company Pomeroy’s, who has been roasting and brewing in Nelson since 1989.

Peanut Butter World is owner Pic Picot’s way of thanking the Nelson Tasman community for the support it has given him, his product, and fifty employees during the last 11 years. “This is a place where our consumers and producers come together.”

The Peanut Butter World building features a unique industrial ambience. Designed by Simon Hall of JTB Architects and constructed by Coman Construction to celebrate its function as a working factory.

“Working with Pic to create his dream factory has been a fantastic process and it’s an exciting building for Nelson Tasman. Pic's Peanut Butter World is designed to capture the imagination and celebrate all things whimsical. It can be likened to the factory in “Charlie and the Chocolate Factory”, but with peanut butter,” added Hall.