Sarah Jessica Parker Wine Label Wins Gold

The label on American actor Sarah Jessica Parker’s sauvignon blanc from Invivo Wines, has won a gold medal at the Pride In Print awards 2020.

Parker’s collaboration with Invivo has scooped up a number of wins, and this gold medal for its Invivo X Sauvignon Blanc 2019 Marlborough wine label is now among them. Invivo Wines is headquartered in Auckland and its winery just south at Te Kawauta.

They were designed by Parker who painted the original one and entered into the awards by Rapid Labels.

Pride In Print judges said the label showed “a clever use of inks to give the effect of wet paint” and had a “great paint effect using high build.”

They gave the label an eight out of 10 for degree of difficulty in printing it.

Parker’s branded debut Invivo X, SJP Sauvignon Blanc 2019 wine, saw it win a Blue Gold medal at the 40th Sydney International Wine Competition (SIWC) last year.

The wine was blended from five parcels of 2019 Marlborough fruit to produce an easy-drinking, but distinctive wine described by SIWC judge, Andrea Pritzker MW, as having: “lively aromas of passionfruit and fresh-cut grass. Crisp and fresh displaying passionfruit intensity and floral overtones.”