KitKat, the official chocolate bar of Formula 1, has shifted into high gear with the launch of a world-first innovation.
To celebrate the partnership, KitKat has crafted a unique chocolate masterpiece in the shape of an F1 car, the first of its kind globally, alongside exciting fan activations at the Formula 1 Qatar Airways Australian Grand Prix from the 6th to the 8th of March 2026.
Made with smooth milk chocolate and packed with crispy cereal and signature wafer pieces, this limited-edition treat will hit shelves in major New Zealand retailers from January 2026.
Available in 29g, the KitKat F1 Chocolate Car is set to delight F1 fans and chocolate lovers alike. But the excitement doesn’t stop there.
“Our partnership with Formula 1 demonstrates how we are investing at scale behind our most iconic brands and creating unique experiences for Aussie and Kiwi KitKat fans,” said Nestlé General Manager Confectionery & Snacks, Andrew Lawrey.
“This KitKat Formula 1 chocolate car brings the ‘Have a Break, Have a KitKat’ message to F1 fans worldwide.”
The KitKat x Formula 1 partnership goes beyond trackside branding, delivering immersive experiences for fans worldwide. From exclusive merchandise, in-store activations, a consumer promotion, limited-edition products, and Netflix’s Formula 1: Drive to Survive ad placements, KitKat has bringing the thrill of F1 closer than ever.
From the 10th of January to the 10th of March, Australia and New Zealand shoppers will have the chance to WIN the ultimate VIP F1 experience, a trip for two people to the Formula 1 Pirelli Gran Premio D’Italia 2026 in Monza, Italy. Plus, 1,000 exclusive KitKat F1 merch prizes to be won.
To enter, purchase any two KitKat chocolate products (bars, blocks, share bags, racing car, Easter range only) in a single transaction, retain your purchase receipt and enter at kitkat.com.au/f1.
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