The New Zealand Food and Grocery Council has announced a collaboration with global content creation and engagement company ASN Media to create an innovative online content series titled 'Shared Horizons.'
This series will showcase the depth, diversity, and ingenuity of the food and grocery sector while addressing the challenges and opportunities for the industry.
To navigate these challenges successfully, NZFGC emphasised the importance of a regulatory and policy environment that works harmoniously with the industry. It is dedicated to advocating for manufacturers, suppliers, and all stakeholders involved in the supply chain.
With Shared Horizons, NZFGC aims to provide the industry with vital information on consumer insights, market trends, innovations, and inspirational success stories from industry leaders.
ASN Media has produced quality, informative, and engaging industry stories for leading organisations such as the Australian Food and Grocery Council and Food Industry Asia, reaching millions of viewers worldwide.
Shared Horizons will feature interviews with industry leaders and key stakeholders, news reports, and sponsored editorial profiles of prominent organisations within the sector. The themes explored will include food security and waste, packaging and the circular economy, skills and education, and reformulation and innovation.
The official launch of the series will take place on November first at NZFGC's annual conference in Sydney.
NZFGC Chief Executive Raewyn Bleakley said she was very excited about the partnership with ASN Media.
"It will enable our members to tell their stories and share their passion, innovation, challenges, and how they respond to them. It's valuable that these stories are shared in industry forums and with the public, so we can show how we're grappling with those challenges to deliver better outcomes for consumers and the environment," said Bleakley.
The Director of ASN Media, Jonathan Love, said he was delighted to partner with NZFGC.
"Food and grocery is a vital industry in any country. ASN has gained much experience in the past few years, producing engaging content to showcase the latest innovations and successes in the Australian and Asian markets,” said Love.
He continued that it was great to be able to be now producing a similar series in New Zealand, where its business is based. ASN media look forward to showcasing the best of the industry, provoking conversations on key issues, and helping promote best practices, learning, and collaboration.
