Four Square has launched a te reo Māori shopping list translator web app to support Māori Language Week. The free, easy-to-use app, Rārangi Kai, enables shoppers to create their grocery list from over 200 everyday essentials in English and then translate it into te reo Māori at the click of a button.
“With our large reach across the country, supporting the kaupapa of Te Wiki o te Reo Māori in 2022 with Rārangi Kai was something we felt was a significant step as part of our longer te ao Māori journey,” said Diane Clark, National Brand and Marketing Manager at Four Square.
The Rārangi Kai shopping list translator is a simple way for New Zealanders to integrate te reo Māori into their everyday lives while doing their shopping with Four Square and other supermarkets too. We’re excited for our customers to start using this app and to use more te reo Māori in our stores.”
The app was developed alongside FCB Aotearoa and RUN, two creative partners.
“It’s a great way to add words into your weekly life and get whānau involved too. I know with my own te reo journey it’s easier to learn when there’s a fun and interactive component,” said Leisa Wall, FCB Aotearoa Executive Creative Director.
“What Four Square have done with this app is awesome because they’re incorporating te reo Māori in a way that’s practical and accessible. And it’s great that it’s long-standing, extending beyond Māori Language Week,” said Raymond Otene McKay, RUN Creative Director.
The app is now available, and customers can access it via the Rārangi Kai website.
