BIC, a world leader in stationery, lighters and shavers, announced the New Zealand launch of BIC EZ Reach, the ultimate lighter for all flame occasions. Its new innovative design perfectly combines the iconic BIC Pocket Lighter and the longer-reaching BIC multi-purpose lighter, making it the ideal companion to light flames in hard-to-reach places without burning your fingers.
The BIC EZ Reach lighter features a 3.5 cm extended wand that helps keep fingers further from the flame. Whether you're lighting candles, grilling at home or getting ready to warm up by the fireplace, BIC EZ Reach is there to light the way. Its body is the size of a pocket lighter, so it fits comfortably in users' hands, bags and pockets, making it the ideal lighting companion for every day.
"When we launched the BIC EZ Reach lighter in the United States, it was an instant success and one of our most successful product launches in recent history," said Mark O'Sullivan, General Manager of BIC APAC.
"As the lighter category leader, BIC continues to innovate to become ever more consumer-centric. With the BIC EZ Reach lighter, we want to offer shoppers a simple and efficient solution to light hard-to-reach places like candle jars and grills while keeping their fingers away from the flame. We are excited to launch this ultimate lighter in the New Zealand market and believe it will quickly become a must-have item in every home."
BIC's philosophy is to provide simple, inventive, reliable choices for everyone, everywhere, every time, and to do this responsibly, with the planet, society and future generations in mind. In this context, BIC Lighters is engaged in transforming 80 percent of its range into more environmentally performant products within the next five years. The BIC EZ Reach lighter is designed to honour this commitment, manufactured using four times less plastic and 30 percent less packaging. It reduces carbon emissions by 66 percent compared to the regular and more significant multi-purpose lighter (BIC internal estimate).
BIC applied its same commitment to safety and quality in designing the BIC EZ Reach lighter for all its lighters. The high-performing, long-lasting BIC EZ Reach lighters feature a one-click ignition system that produces a reliable flame every time you use it. Manufactured in BIC's lighter factory in Spain, each lighter undergoes more than 50 quality and safety checks during the manufacturing process to ensure it meets or exceeds all safety standards to keep consumers safe.
BIC has teamed up with entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart to launch BIC EZ ReachTM, the ultimate lighter for all flame occasions. Snoop and Martha have a strong friendship and have collaborated on many projects, including cooking shows, entertaining celebrity guests, and even a cookbook.
After its enormous success in the United States, the famous advertising campaign is coming to Aotearoa's shores.
"The new campaign featuring Snoop Dogg and Martha Stewart allows us to connect with our consumers in a relevant and playful way while highlighting all the usage occasions and core benefits that set EZ Reach apart in the lighter category. We are pleased to present to consumers this innovative product, perfect for lighting up all those hard-to-reach places and keeping fingers away from the flame."
In the humorous campaign, the iconic duo illustrates the multiple uses of BIC EZ ReachTM, ideal for lighting hard-to-reach places while keeping fingers away from the flame. Whether it's a barbecue, a candlelit evening or a birthday party, the BIC EZ ReachTM lighter is a must-have item for every household.
"The BIC EZ ReachTM lighter offers a solution to the everyday problem of lighting hard-to-reach places, whether you are lighting candles, entertaining guests outdoors or adding a finishing touch to that special birthday cake," said Martha Stewart.
"I'm thrilled to partner with BIC to launch the beautifully designed and packaged EZ ReachTM lighters, which bring function, innovation, inspiration and beauty into the home and onto the table."
"As someone who uses a lighter almost every day, having one that's reliable and safe to use is important, which is why I reach for my BIC EZ ReachTM whenever I need a lighter," said Snoop Dogg.
"I love working with my friend Martha, and we had a lot of fun showing off the many ways the BIC EZ ReachTM lighter is ideal for all lighting occasions."
BIC EZ Reach is available at an accessible price of $11.00 (recommended retail price) for a Blister Pack of two lighters at your favourite retailers countrywide in a variety of appealing designs and eight beautiful colours: dark blue, turquoise blue, green, yellow, orange, pink, red and purple to match your style and mood.
