UK Supermarket Trials Click and Collect Hatch

C-op supermarket in Brighton is trialling a click and collect hatch for its online orders

Co-op supermarket in Lewes Road, Brighton, has been identified as the company's busiest for click and collect orders and is the first to trial a new online shopping hatch.

The dedicated external hatch allows customers to pick up online orders without having to go inside the store and wait in long queues. The on-demand convenience model has been rolling out within the company since 2019, with click and collect soon to reach 2,000 of Co-op's stores.

“Making shopping quick, easy and convenient for our Members and customers is at the very heart of our approach. We know that as a convenience retailer, the ability to come into stores is important to customers, but we also know that shoppers want flexible options online and the ability to shop with speed. Our new trials will not only speed up Click and Collect but also reduce queuing times for those who shop in-store, supporting our goal of providing what our customers want and need, however, or wherever they choose to shop with Co-op.” Said Chris Conway, Co-op's eCommerce Director.