Laundry might be a routine chore, but for many New Zealand households, it’s becoming increasingly challenging to keep on top of.
Busy schedules mean many people are turning to shorter, colder wash cycles to save time and energy. Research shows that around 50 percent of Kiwi households now wash laundry at 20°C using cycles under one hour.[1] While convenient, these quicker washes can create a new problem: stubborn stains that simply don’t come out the first time.
According to research, time is the number one pain point in the laundry category, with many consumers saying laundry feels “never-ending”.[2]
At the same time, expectations for performance remain high. In fact, 28 percent of consumers say stains are not completely removed in short cycles[3], highlighting the challenge households face when trying to balance speed with cleaning performance.
That’s where the latest innovation from Vanish comes in. The new Vanish Napisan Gold Pro Turbo Stain Remover Powder has been developed to tackle tough stains effectively, even in quick and cold wash cycles.
Vanish Napisan Gold Pro Turbo Stain Remover Powder is available in 1kg and 2kg packs and can be found at Woolworths New Zealand and New World stores nationwide.
[1, 2] Toluna 2023 Laundry Habits NZ, July
[3] Toluna U&A NZ July 2025
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