VIBE and Diabetes New Zealand have announced a new partnership to drive awareness for healthy lifestyle habits that prevent and manage Diabetes.
"We're delighted to be working with Diabetes NZ. I have type 2 diabetes myself, so it's important to me that all the ingredients used have been signed off by Diabetes NZ," said Stefan Crooks, Managing Director of VIBE.
In NZ, around five percent of the population has been diagnosed with Diabetes. Type two is increasingly being diagnosed in young people and is linked with obesity. If urgent action is not taken, the number of people with type two Diabetes will increase between 70 and 90 percent in 20 years.
VIBE is now available at schools across NZ.
"This allows for strong opportunities to educate school principals on the importance of nutrition intervention, as they have the power to influence children's knowledge and behaviour," said Heather Verry, Diabetes NZ Chief Executive.
"Today's consumers are looking for products like VIBE that support their emotional, indulgent, and physical health needs, ranging from relaxation to hydration. They want less sugar – no question. But they also don't want to sacrifice taste," said Crooks.
VIBE is available in schools, New World, PAK'nSAVE, Four Square stores, and online at VIBE Drinks.
