As a proud supporter of the All Blacks, Whittaker’s is celebrating the upcoming feast of rugby with two new limited edition 100g blocks, ‘Home’ and ‘Away’, showcasing signature flavours of New Zealand and Japan.
Holly Whittaker, Whittaker’s Marketing Manager, said Whittaker’s is pleased to get in the spirit of this important year in the rugby calendar, with delicious and innovative new flavours that are designed to have wide appeal to anyone who loves quality chocolate. The flavours are:
- The ‘Home’ block, which combines Whittaker’s supremely smooth White Chocolate with locally sourced Coffee Supreme, replicating an iconic New Zealand Flat White in a chocolate block.
- The ‘Away’ block, which combines Japanese matcha, sourced from the Nishio region, and caramelised pistachios in Whittaker’s White Chocolate.
“While Whittaker’s have been official supporters of the All Blacks for several years, this is the first time we have celebrated our partnership with a limited edition chocolate that is part of our premium 100g range, which gave us an opportunity to do something very creative and unique," said Whittaker.
“We think Flat White coffee is as Kiwi as the All Blacks and it was important to us to really capture that unique taste, which we believe we’ve achieved by pairing the perfect hit of roasted coffee with our White Chocolate.
“Our ‘Away’ block has a hint of Japanese matcha, which is perfectly balanced with our supremely smooth White Chocolate, and to top it off has the added crunch of caramelised pistachios throughout."
Japan-based Kiwi, Jess Gerrity, will help create a richer experience for Whittaker’s Chocolate Lovers as they indulge in these new flavours, by hosting a series of ‘travelogues’. Jess has been based in Tokyo for 17 years and has paved a successful career path as a kimono model, a TV personality and a mum. Whittaker’s Chocolate Lovers can follow Whittaker’s Facebook page and Instagram IGTV to see Jess taking the ‘Home’ and ‘Away’ blocks to the streets and giving an extra-delicious taste of Japanese life.
Whittaker’s ‘Home’ and ‘Away’ blocks also feature striking packaging created by local designers, Len Cheeseman and Geoff Francis, based on original artworks from New Zealand and Japan respectively. The design for the ‘Home’ block is based on a 1930s painting of Mt Egmont by Edward John Evelyn Holmwood, held by NZ Archives, and the ‘Away’ block is based on an 1858 painting of Mt Fuji by Utagawa Hiroshige.
Whittaker’s ‘Home’ and ‘Away’ blocks will be available in supermarkets and retail outlets nationwide from Monday 16 September. As they are strictly limited edition products that will only be available until stocks sell out, Whittaker’s Chocolate Lovers are encouraged to get in quick if they would like to sample Whittaker’s take on the flavours of New Zealand and Japan.