Founded in Boston in 2009 by childhood best friends Amanda Klane and Drew Harrington, Yasso is a pioneer in convenient frozen snacks, offering a high-quality range of low-calorie yet indulgent products.
The acquisition is aligned with the premiumisation strategy of Unilever's Ice Cream Business Group. Yasso joins other premium brands in the portfolio, including Ben and Jerry's, Magnum and Talenti.
Yasso's products respond to growing demand in North America for on-the-go, healthier and indulgent frozen snacks. The products in the current Yasso range each contain less than 150 calories.
Matt Close, President of Ice Cream Unilever, said he was delighted to welcome Yasso to the Unilever family.
"Yasso has built a strong customer appeal in the fast-growing, premium 'Better For You' segment. This acquisition is a great step in evolving our Ice Cream portfolio in North America towards high-growth spaces," said Close.
He continued that he was confident Unilever would take this fast-growing business to even greater heights with the full support of Unilever behind Yasso.
Co-founders of Yasso, Klane and Harrington, added that they were forever grateful for the team members, consumers, and business partners who had supported Yasso along its entrepreneurial journey.
"With Unilever, we have selected the best partner in the world who believes in Yasso's vision and purpose of spreading joy to consumers everywhere," said Klane and Harrington.
CEO of Yasso, Craig Shirley, added that Yasso was excited to join Unilever and become part of the world-renowned family of Ice Cream and novelty brands.
"I'm proud of our company growth, and we look forward to working with Unilever to expand the global footprint of our incredible brand," said Shirley.
The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.
