Walker's Shortbread is celebrating 125 years of baking delicious all-butter shortbread. The brand is honouring its 125th anniversary by updating its logo to be introduced first on its festive holiday product range and an impressive art display depicting New York's iconic Empire State Building made of Walker's Shortbread.
This feature will be premiered at the Summer Fancy Food Show at the Jacob Javits Center in New York, June 25-27.
The eye-catching Empire State Building encourages attendees to stop by Walker's booth, snap a photo and scan a QR code for a prize giveaway to the entrant who most closely guesses the number of shortbread cookies used to build the sculpture.
Walker's Shortbread will showcase its updated Festive range of products, including its new logo with an apostrophe in its name and a fresh, distinctive festive design and new offerings.
The festive range provides offerings for all holiday occasions, from snacking to gifting and entertaining. Holiday favourites like Festive Shapes, Gingerbread Men and Mince Pies, and other bright holiday designs range in size from stocking stuffers to larger assortment boxes.
"Family owned and run since 1898, an important detail within our new logotype is the inclusion of an apostrophe to emphasise our pride in our heritage and create a stronger consumer association with our founder Joseph Walker whose signature is on our package and whose recipes we still use today," said Nicky Walker, Managing Director and third generation member of Walker's family.
He continued that the inspiration for the new Festive range draws from Walker's history and reinforces our commitment to providing a diversified holiday product offering to meet a wider audience of consumers and their changing needs for gifting and entertaining in the holiday season ahead.
The brand has so much to celebrate with 125 years of baking the finest shortbread. Joseph Walker founded the company in 1898 when he opened his village bakery.
The fifth-generation, family-run business remains true to founder Joseph's original recipe and ethos to bake the best and showcase Scotland at its finest.
