A recent consumer poll found that chicken remains a staple in New Zealand households, with 91 percent of respondents reporting they purchase it regularly.
The survey represented all age groups and closely matched New Zealand's demographic spread.
Chicken vs Other Proteins
Chicken remains a popular protein choice, but many shoppers, additionally, nearly one-third of buyers (29 percent) regularly include plant-based meals in their diet.
More than half of respondents said they prefer chicken over beef and lamb most of the time, with nine percent choosing it exclusively.
Younger consumers, especially those aged 25-34, were particularly loyal to chicken, with 71 percent saying it's their go-to protein. In contrast, those aged 45-64 showed more flexibility, often varying their protein choices.
Key Reasons to Consume
Affordability and popularity as a family favourite were key reasons behind the appeal. Ease of preparation, versatility, and high protein content also contributed to its popularity.
For those older consumers, affordability and convenience were equally important; similarly, older consumers (65+) prioritised convenience (84 percent) and affordability (76 percent).
The Most Popular Chicken Cut
Breast cut was the most popular cut, regularly purchased by over three-quarters of participants. Drumsticks, thighs, and nuggets followed closely.
Interestingly, nuggets were particularly favoured by the 18-24 age group, while older consumers aged 55-64 preferred drumsticks.
Whole chickens continue to be popular, especially among those over 65, who enjoyed them for a quick and easy dinner.
Rotisserie Chicken
Rotisserie remains a hit, with 85 percent of respondents purchasing it at least occasionally, although only seven percent do so weekly. Monthly buyers were most common among people aged 25-34 and 65+.
Regarding production standards, hormone-free options were most valued, followed by antibiotic-free and cage-free options.
Winner Winner Chicken Dinner
Dinner remains the primary occasion for eating chicken but sliced and nuggets are just as popular for lunch. Notably, the 18-24 age group reported eating nuggets more often at lunchtime than for dinner.
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