Cartology has named New Zealand’s most effective Retail Media campaigns at the 2026 Campaign of the Year Awards, held overnight at the New Zealand International Convention Centre.
The awards celebrated brand partners who have redefined how campaigns connect with customers throughout the customer journey.
The event stands as New Zealand’s definitive showcase of Retail Media innovation, honouring campaigns built on genuine collaboration and end-to-end strategic planning.
Winning entries demonstrated an exceptional ability to turn rich customer insight into seamless experiences that deliver proven business growth.
Cartology New Zealand General Manager, Samantha Osborne, said this year’s entries showcased the very best of Retail Media in New Zealand.
“What set our winners apart was campaigns grounded in deep customer insight and genuine, end-to-end collaboration, reflecting exactly where the future of planning is heading,” said Osborne.
“The quality of work and the real commercial results delivered show just how powerful it is when Cartology and our brand partners work closely together. A massive thank you to everyone who supported the programme this year, and huge congratulations to all our winners and nominees for raising the bar.”
The 2026 Campaign of the Year Winners are:
- 2026 Campaign of the Year: Lion, Speight’s 150th Birthday
- Partner of the Year: Colgate-Palmolive
- Best Omnichannel Campaign under $100k: Lion, Speight’s 150th Birthday
- Best Omnichannel Campaign over $100k: Tegel BLACKCAPS Ultimate Backyard Cricket
- Best Digital Strategy: Asahi Beverages Squealing Pig digital-first
- Best NPD Campaign: Mondelēz, Cadbury & More
- Best use of Customer Insight: Lactalis Mainland Dairy Anchor Sour Cream ‘Make Amazing’
- Best use of Creative Canvas: Griffin’s Foods Life Needs a Biscuit
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