Get ready to collect, build and play with the return of Woolworths Bricks.
Woolworths Bricks Home invites customers to build, swap and collect all 40 miniatures inspired by everyday home life, from pantry staples and home essentials to appliances, interiors, pets and family characters.
Every great home has a bit of team spirit, and collectors can also spot a Woolworths future FERNS netball star, complete with a wing defence bib, in a nod to Woolworths’ partnership with Netball NZ to fuel over 70,000 kids with the very best in fresh.
“We’re excited Bricks is back! Each shop becomes a little building block of family fun, with the collection sparking creative play and family connection as you create a home that feels uniquely yours," said Woolworths New Zealand’s GM of Brand, Abbe Hale.
"Whether you’re a seasoned collector or discovering Bricks collectibles for the first time, there’s something for everyone to enjoy, adding a little extra magic to the weekly shop.”
FreshChoice Executive General Manager Tim Cartwright said bringing Bricks to FreshChoice stores for the first time means local and rural communities can be part of the fun too.
“There’s something about collecting that brings out a bit of nostalgia and fun for a lot of people, and having Bricks now available at FreshChoice means both our owner operators and customers can take part locally, bringing joy to more around the country."
Customers will receive one ready-to-build Bricks collectible with every NZD 30 spent in store or online at Woolworths supermarkets, and for the first time, FreshChoice supermarkets nationwide. There are 40 unique miniatures to collect until the 15th of March or while stocks last, with only the luckiest Kiwi collectors getting their hands on the rare “golden” Bricks.
Woolworths shoppers should keep an eye out for the golden front door mat, while FreshChoice collectors will be hunting for their own exclusive, rare piece, the golden TV remote. Find one and there’s an extra reward on offer, with the chance to collect 4,000 Everyday Rewards points.
For those looking to further their play (and feng shui) collectors can purchase additional merchandise packs including a HOME Starter Pack to lay the foundations of their abode, plus including optional add-ons including the Dining Room Pack, Living Room pack, Garden and Outdoor pack, Family Car and Animals Pack.
Delivery truck and Puzzle playmat will also be available at Woolworths stores only.
Woolworths Bricks Home is made from 100 percent recycled plastic and has been certified by the Global Recycled Standard (GRS).
Bricks Home collectibles can be returned to stores by the 31st of March 2026 and will be recycled. This is the third iteration of Woolworths Bricks, following the original Bricks collectibles in 2021, which gave customers the chance to build their own supermarket, and the Woolworths Bricks Farm edition, that launched in 2022.
Woolworths customers can also gain an additional Bricks pack when purchasing a range of participating products from 27 brands in a NZD 30 shop, with a limit of three bonus packs per participating brand per shop.
