A.1. Enters Dairy Aisle

A.1. Butter

USA | A.1., known for its iconic steak sauce, has gone beyond the condiment aisle with the debut of A.1. Steakhouse Butter.

Marking the brand’s first innovation outside the sauce bottle in over five years, A.1. Steakhouse Butter combines delicious authentic steakhouse-inspired flavours and a buttery, creamy texture, elevating grill enthusiasts’ favourite meals.

Millions of food enthusiasts have crafted viral butter-based recipes, from cowboy butter to garlic butter, to give their steaks the five-star treatment. Inspired by this growing trend,  the brand's Steakhouse Butter met the growing consumer demand for restaurant-quality flavours at home.

Infused with fresh herbs and the signature tang of A.1. Steak Sauce, A.1. Steakhouse Butter offers a bold flavour in a convenient, easy-to-use format, no recipe needed.

“From sauces to butter, we know our fans are constantly seeking new ways to recreate the steakhouse experience at home,” said Holland Robinson, Brand Manager, A.1.

“An iconic accompaniment to red meat since 1824, A.1. knows steak. By blending time-honoured tradition with modern culinary trends, the new Steakhouse Butter is the perfect partner to the grill, delivering a bold, buttery and savoury complement to any meal.”

Building on the brand’s rich history of developing high-quality products,  the Steakhouse Butter is the first offering of its kind from a mainstream sauce brand and provides meat lovers with a convenient way to enhance the flavour of steak and beyond.

Whether enjoyed on steak, spread on pork chops, or melted over a burger, this new butter adds a rich, tangy burst of flavour with a smooth, buttery texture. Even classic side dishes like mashed potatoes and corn on the cob reach new heights.

A.1. Steakhouse Butter is available online and coming soon to retailers.

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