Picky is a new beverage brand that has perfected delicious, freshly squeezed juices and smoothies.
Made in Hawke’s Bay and launching this month across New Zealand, Picky is a new beverage brand that has perfected delicious, freshly squeezed juices and smoothies.
From the team behind Boring Oat Milk, Picky is the new name, look, and feel for Boring’s previous sister brand, The Apple Press. It offers six juices and four smoothies crafted from the highest-quality ingredients without concentrate.
Available in supermarkets nationwide, Picky will brighten up chillers with a fresh look and feel, unique in the New Zealand-made juice and smoothie space.
The lineup includes a 100 percent NZ Apple Juice single-variety, as well as blends featuring feijoa, pear, blueberry, and orange, and an apple, lemon, mānuka honey, and ginger flavour. Smoothies include a lush tropical flavour, feijoa, berry, and spirulina.
After three successful years of Boring, the team has used some of its learnings about how powerful branding can resonate with consumers to rebrand The Apple Press into Picky, once again using bold, eye-catching cues and hues to stand out on the shelf.
Picky’s juices do not use concentrates and are freshly pressed to help retain the taste and quality. They are processed on an aseptic line and bottled into fully recyclable PET, which gives them an extended shelf life under chilled conditions, far longer than most chilled juice brands.
With Picky’s ten varieties, there’s an appealing flavour for every taste and occasion, from an Orange and apple Juice at a summer BBQ to a Berry Smoothie on the way back from the gym.
Picky is available in supermarkets nationwide in 800mL bottles and 1.5-litre bottles for Apple & Feijoa Juice, 100 percent NZ Apple Juice (JAZZ apple juice), and Orange & Apple Juice.
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