Aldi Launches TikTok Famous Kewpie Mayonnaise

Kewpie Mayonnaise

UK |Aldi will introduce Kewpie Mayonnaise in its stores this July.

This Japanese Kewpie mayonnaise, which has gained immense popularity on TikTok with over 94 million posts featuring the product, will now be available at Aldi.

Aldi's decision to offer Kewpie Mayonnaise has reflected its commitment to catering to diverse culinary preferences. Made with egg yolks, this mayonnaise offers a rich, indulgent flavour and a velvety consistency.

This Japanese condiment can elevate a wide range of dishes, from serving as a dipping sauce for sushi to enhancing sandwiches. Aldi will be the exclusive retailer offering a dual-nozzle bottle with a slimline and star-shaped nozzle for precise application.

Aldi's introduction of Kewpie Mayonnaise aligns with the company's strategy to provide unique and sought-after products. The product will be available in-store and online through Click & Collect from the 18th of July.

This launch has allowed customers to experience this viral sensation, reflecting Aldi's commitment to engaging with contemporary culinary trends.