UK | Kellogg’s has announced the latest addition to its family cereal range, with families able to get their hands on the first-ever Bluey cereal in the UK starting next month.
The launch marked an exciting first for the lovable international TV sensation. Through a partnership between Kellogg’s and BBC Studios, Bluey will make its UK cereal debut, bringing a bowlful of fun and adventure to families at breakfast time.
Bluey Multigrain Cereal is non-HFSS, high in fibre and contains no artificial colours or flavours. The new cereal is a source of vitamins B1, B2, niacin, B6, B12, D, iron and folic acid.
Kellogg’s remains committed to providing families with choices in the morning. All of its children’s cereals, including the latest Bluey Multigrain addition, are non-HFSS.
Shoppers can buy the first-ever Bluey cereal in the UK exclusively at Tesco and One Stop from May, before it rolls out to other major retailers from July onwards.
“We are bringing the fun and adventure to breakfast with the first-ever Bluey cereal in the UK. Working with BBC Studios supports a new growth era for our iconic cereal brands and the category by delivering a world-class partnership to excite our customers and consumers,” said Lejla Damon, Senior Brand Activation Manager, Kellogg’s.
“Who better than the smash-hit Bluey to reinforce Kellogg’s position as the ‘OG’ of breakfast?”
Following its debut in Australia in 2018, the show landed on Disney+ in the UK in October 2020. It then made its free-to-air premiere on CBeebies in April 2021.
Since then, the hugely popular animated TV series has firmly established itself as the no.1 kids’ content brand in the UK, and its licensing portfolio continues to expand due to that success.
For instance, in 2024 in the UK alone, the show hit 12.8 billion viewer minutes across BBC and Disney+ combined, reaching 15.4 million individuals.
The pack also features games and online resources for Bluey fans to enjoy.
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