Loved for its indulgent café-style cookies and delectable cookie bites, Byron Bay Cookies has elevated cookie-making to new heights with the launch of its Protein Plus Cookie Series.
This latest innovation comes in time for the Byron Bay Cookie Company as it celebrates 35 years of baking some of Australia’s most sought-after cookie treats.
Baked to perfection in Byron Bay, and boasting up to 18g of protein per serve, each Protein Plus Cookie is individually wrapped for convenience, making it the perfect snack for health-conscious cookie lovers on the go.
With ‘Stellar Taste, Serious Protein’ as its tagline, the new range features three of Byron Bay Cookies’ most iconic flavours, supercharged with a tasty protein boost.
Targeting cookie lovers seeking great-tasting protein snacks, the new range is primed to fill a gap in the market by delivering superior taste and indulgence, something hard to come by in the healthier snack category.
With its bold, galactic-inspired pack design and equally colourful display box, Byron Bay Cookies’ Protein Plus range stands out of the constellation with strong nutritional claims and serious macros.
“Protein is more than a trend. It’s part of a lifestyle," said Byron Bay Cookie Company Owner and Director Bill Quayle.
"We know our customers have been looking for something that delivers extra nutritional benefits, while still delivering on the taste and indulgence that we’re known for. Our Product Development team has worked tirelessly to bring to market a delicious range that will set us apart in a busy category, and initial customer feedback has been overwhelmingly positive”.
The range will be available online from the 16th of February 2026.
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