CHICAGO | Club Crackers has introduced a brand-new flavour: Club Sweet Hawaiian, adding a touch of sweetness to its signature light, flaky, buttery crackers.
For fans of the famous Hawaiian rolls, Club Sweet Hawaiian has marked an exciting first-of-its-kind expansion of the beloved flavour into the cracker category.
The new Club Sweet Hawaiian Crackers pair perfectly with any topping and are ripe for flavour exploration. They can also transform your go-to savoury slider recipe or 'Hawaiian Pizza' into a bite-sized cracker treat.
"This expansion of the Club lineup with the addition of Sweet Hawaiian gives our fans even more ways to enjoy the light, flaky, buttery cracker that's always at the centre of their gatherings," said Carrie Foose, director of brand marketing for Club Crackers.
"Just like your favourite Hawaiian rolls, Club Sweet Hawaiian crackers are incredibly versatile, whether you're pairing them with creamy brie and tropical fruits for a delicious appetiser or topping them with ham and Swiss cheese for a savoury bite, elevated with just a hint of sweetness."
The Club brand has doubled on sweet flavour ahead of the holidays with NEW Cinnamon Sugar Club Minis, a limited-edition offering that's a light, sweet snack on its own or the perfect addition to any dessert.
Each bite-sized cracker is dusted with warm cinnamon and sweet sugar, delivering the perfect blend of sweetness that complements the classic buttery taste of Club.
"The limited-edition Cinnamon Sugar Club Minis are perfectly salty-sweet munchable bites. Heading into this holiday season's celebrations, you can get creative and use it with a sweet dip or top your favourite desserts with a delicious buttery, cinnamon-sugar crunch."
The brand celebrated the new flavours by exclusively previewing them to guests at the Book CLUB House, an immersive fall book club getaway experience for the #BookTok obsessed.
Club Sweet Hawaiian will be available at select retailers starting October 2024, with a rollout beginning in 2025. Cinnamon Sugar Club Minis will be available for a limited time beginning October 2024.
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