USA | Nearly all fry lovers can agree that ketchup and French fries are the perfect pair. Though fans have long struggled to enjoy their favourite duo while on-the-go, until now.
HEINZ has announced an innovative solution: the HEINZ Dipper, a first-of-its-kind fry box with a built-in ketchup compartment, engineered for dipping on the go.
Born from a universal truth shared by fry and ketchup lovers, the patent-pending HEINZ Dipper marks a bold step in creative innovation. The HEINZ Dipper will debut at participating restaurants and sports stadiums in eleven countries around the globe.
Whether balancing sauce packets on car dashboards or squeezing ketchup directly onto individual fries, fans have long struggled to enjoy their favourite pairing away from the table.
In fact, 70 percent of ketchup and fry lovers have spilt ketchup when dipping on the go, and 80 percent said they have considered skipping condiments altogether due to a lack of dip-friendly packaging options.
The HEINZ Dipper directly addresses these pain points with a simple, intuitive, mess-free design that makes dipping effortless, anywhere, anytime.
“After spotlighting the uncanny resemblance between fry boxes and our iconic HEINZ Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our HEINZ lovers everywhere,” said Nina Patel, Vice President, Global Heinz Brand at the Kraft Heinz Company.
“As more eating occasions happen away from home in drive-thrus and on-the-go moments, the HEINZ Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives.”
Marking the brand's most widespread global activation to date, the HEINZ Dipper will debut in 11 countries, including 6 cities in the U.S. and 10 others, including Canada, Mexico, Brazil, Germany, Italy, Portugal, the Philippines, Thailand, China, and Kuwait.
The HEINZ Dipper serves as a test for expanded distribution and long-term growth in the brand’s “Away from Home” channel.
With a footprint across 11 markets worldwide, the launch marks a milestone in the brand’s growing global presence as HEINZ seeks to expand its reach while reinforcing fans’ irrational love for its unmistakably rich sauce.
Explore what's hot here
