Kellogg’s Australia Launches a New Reduced Sugar LCMs Range

Kellogg’s Australia has rolled out a new range of its iconic lunch box brand, LCMs – the snack bar kids love. The new range contains 25 percent less sugar than comparable LCM bars and are available in two new delicious flavours. 

The new mouth-watering range is set to shake up school snacks. Choc Strawberry combines the sweet taste of chocolate with a burst of strawberry flavour. The Caramel variant compliments the crispy marshmallow base with delicious caramel toppers. 

The new crispy treat is made from the same puffed rice used in Kellogg’s Rice Bubbles cereal and now caters to consumers who are looking for a snack that is reduced in sugar. 

The LCMs 25% Less Sugar range is also free from artificial colours and flavours. 

The new LCMs bars are now available in PAK’nSAVE and New World stores across the country. 

LCM 25 percent sugar campaign