UK | Following the rapid sellout of the Lulu Guinness bag last September at Waitrose, the two iconic British brands have once again collaborated to create a second eye-catching tote that is fashionable, adaptable, and highly sought after.
Available online and in-store at Waitrose and John Lewis stores, the tote is crafted from recycled plastic bottles and adorned with the designer's signature monochrome colors. The second addition to the collection features a checkerboard design, a Lulu Red Lip motif, and durable woven branded straps. This tote not only captures the essence of Lulu Guinness’s distinctive style but also aligns with current trends towards sustainability and environmental consciousness.
"Collaborating with Lulu, a British fashion icon, is a privilege. I am eager to hear our customers' thoughts on the latest design, created with durability and sustainability in mind,” said Tim Shaw, a Non-Food Buyer at Waitrose. His enthusiasm is shared by many who appreciate the blend of high fashion and eco-friendly materials.
"We are thrilled that customers cherished the first design as much as we did. We anticipate an exciting period, as everyone widely anticipates the new bag,” added a spokesperson from Lulu Guinness. The anticipation is understandable, given the overwhelming response to the previous collaboration.
The bag from last year sold over 75 percent of the stock on the first day of sale, resulting in a limit of two bags per customer and multiple sellouts. This year, with similar expectations, the new design is predicted to be equally popular.
Similar to the initial tote, the new Lulu Guinness bag is crafted from recycled bottles in the signature Lulu Red, Chalk, and Black color palette. Its slightly smaller size provides another option for devoted Lulu tote enthusiasts, making it perfect for everyday use or special occasions. This new iteration not only continues the legacy of the previous bag but also expands the options available to customers, further cementing the collaboration's success.
With its blend of chic design and eco-conscious materials, this new tote from Lulu Guinness and Waitrose is set to become a must-have accessory for fashion-forward individuals who value sustainability. The collaboration between these two beloved British brands showcases the perfect marriage of style and responsibility, promising another successful chapter in their partnership.
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