AUSTRALIA | Iconic brands Allen’s and Monopoly have collaborated to launch new lollies inspired by Australia’s favourite Monopoly tokens.
Iconic Australian brands Allen’s and Monopoly have teamed up to create a delightful new line of lollies inspired by Australia's favourite Monopoly tokens. This collaboration brings a fruity twist to the classic game, making it an irresistible treat for both Monopoly enthusiasts and lolly lovers.
The new range features a variety of fruity flavours, each one representing a beloved Monopoly token. The classic Strawberry Hotel, playful Pink Raspberry Dog, lightning-fast Green Apple Car, zesty Orange Top Hat, and delightful Pineapple Duck are all part of this jelly-delicious lineup. These lollies not only provide a tasty snack but also add a fun and nostalgic element to game night, making it easier for consumers to enjoy their favourite board game with a sweet twist.
"Buying, selling, dreaming, and scheming just got sweeter," said Nestlé Head of Marketing Confectionery Melanie Chen.
"Combining the beloved tokens from Monopoly with the delightful taste of Allen’s is a great excuse to get friends or family around the table to sweeten the fun."
Chen further emphasised the appeal of the new range, stating, “We know everyone has their favourite token, and we’re sure you’ll find the same love for the Allen’s inspired by Monopoly lollies.”
This limited edition range not only celebrates the iconic status of both brands but also brings an element of joy and excitement to consumers. The Allen’s and Monopoly collaboration is a perfect example of how combining two beloved brands can create something truly special and engaging.
The new Allen's limited edition range is now available at all major retailers, so fans can stock up and enjoy these unique treats. Whether you're hosting a game night or simply looking for a sweet snack, these lollies are sure to be a hit.
More news here.
