USA | Following the exponential success of NERDS Gummy Clusters candy, the brand has now introduced its next major product innovation — NERDS Juicy Gummy Clusters candy.
Hitting shelves now, NERDS Juicy Gummy Clusters candy is MEGA, double the size for an even more satisfying bite. It's CRUNCHY, thanks to colourful NERDS candies that deliver a bold pop of texture. At the core, it's GUMMY, with a chewy, strawberry punch flavour that envelops a juicy centre with delicious flavour.
This launch marked the brand's most anticipated innovation since the debut of NERDS Gummy Clusters candy in 2020, celebrating a bold new chapter in the NERDS brand's four-decade legacy of imaginative product development, once again expanding the boundaries of what a candy can be.
NERDS Juicy Gummy Clusters candy is a game-changer, offering a unique and unforgettable multisensory experience. The tangy, crunchy NERDS candies on the outside are paired with a chewy gummy centre on the inside, now featuring a drop of juice – all in one mega bite.
"Five years ago, NERDS transformed the candy landscape with the launch of NERDS Gummy Clusters candy—and now, we're raising the bar again," said Katie Duffy, Vice President, Global Brands at Ferrara.
"NERDS Juicy Gummy Clusters candy represents the next evolution of innovation and reimagines snacking in an elevated, bold, multisensorial experience that invites fans to taste, feel, and celebrate candy in a whole new way. It's a next-level candy creation designed to spark joy and turn everyday moments into something extraordinary."
In addition to the new NERDS Juicy Gummy Clusters candy innovation, NERDS is sweetening football season by introducing two new, limited-time NERDS Gummy Clusters candy flavour offerings. These NERDS Gummy Clusters candy flavours are guaranteed to score big with fans – and sweeten the flavour rivalry.
The packaging for these limited-time flavours features the lovable NERDS characters sporting classic football helmets – inviting fans to get in the game with NERDS.
- Cherry Lemonade Blitz: A new and winning flavour combination of sweet cherry and tart lemon that's sure to delight any game day experience
- Berry Punch Rush: An exciting and delicious raspberry, cherry, and punch flavour combination that was such a hit last year, NERDS brought it back this season.
Both limited-time flavours are now available in select retailers and will be widely available starting in October, for a limited time.
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