Fonterra has expanded its food service offerings in China.
Foodservice is a high-value channel for Fonterra, including top–selling products such as cream cheese, UHT cream, and mozzarella, and it is a vital part of the Co-op's strategy.
The new Anchor Easy Bakery cream was revealed at the China International Import Expo (CIIE) in Shanghai last week.
Teh-han Chow, Fonterra Greater China CEO, said innovative products like the Anchor Easy Bakery cream were vital to maintaining and growing the Co-op's market share in China.
"We have a strong food service business in China, and tapping into new markets with products like this is key to maintaining our leadership position in this competitive market and expanding our footprint into new cities," said Chow.
Made with 100 percent New Zealand dairy, Anchor Easy Bakery cream has been designed for the mid-tier market in China, the fastest-growing segment of the UHT cream market.
Demand for UHT cream has continued to increase in China, mainly driven by a growing middle class, urbanisation, and increased awareness of the nutritional value of dairy.
"The Anchor Easy Bakery cream aims to attract new customers who want a full dairy bakery cream with good functionality at a competitive price. This new product and our Anchor Whipping Cream will consolidate our leadership position in the UHT market.”
In addition to the new UHT cream, Fonterra showcased several other innovative and sustainably produced dairy products at its booth at CIIE this year.
“CIIE is a great platform for Fonterra to showcase our high-quality dairy products and demonstrate our strategic focuses on sustainability, nutrition health and locally driven innovation.”
Fonterra has six application centres in China, allowing it to work closely with customers and technical experts to co-create new product applications using the Co-op’s dairy products.
Fonterra's booth this year also showcased the Co-op's progress in sustainability with innovations such as the Carbon Footprinter, a tool created to help customers calculate the emissions profile of products, which in turn helps them manage their carbon footprint.
