UK | Seabrook Crisps and Morrisons have joined forces to celebrate their home city in the tastiest way possible.
Three new crisp flavours inspired by Bradford’s iconic food culture: Fish and Chips, Chicken Curry, and Cheddar and Chutney will land just in time for Bradford’s big year as the 2025 UK City of Culture.
Dan Bates, Executive Director of Bradford 2025 UK City of Culture, said that, like the unique and bold flavours of crisps, the partnership between business and culture in Bradford was a true recipe for success.
“By blending innovation with tradition, we’ve seen these local brands evolve into national icons. Food is such a huge part of the culture here in Bradford, so it’s fantastic that two of the district’s home-grown national brands have come together for this special collaboration,” said Bates.
“We’ve loved working with the teams at Seabrooks and Morrisons, demonstrating that businesses, and cultural organisations can come together through creativity. Here’s to celebrating the spirit of Bradford—through crisps.”
As two proud Bradford businesses, Seabrook and Morrisons have celebrated the vibrant culture, heritage, and tastes that have put Bradford on the map. The city has been known for its rich and diverse food scene, and these new flavours have aimed to bottle up that northern charm.
Starting as a Bradford market stall in 1899, Morrisons has long been at the heart of the local northern community for over 125 years. Now, with nearly 500 stores across the UK and over 100,000 colleagues, the legacy of its founder, William Morrison, has continued through its famous Market Street counters.
“We’re a proud Bradford business and have been a supporter of the local Bradford community for over 125 years. As a ‘Major Partner’ of Bradford 2025 UK City of Culture, we wanted to give the rest of the UK a taste of what makes our city so unique. It’s going to be a big year of culture for our home city, and we’re delighted to be involved.” said Emma Lethbridge, Crisp Buyer at Morrisons.
Founded in 1939 in Bradford, the Seabrook brand began when fish and chip shop owner Charles Brook began frying crisps for his customers to enjoy while queuing for their Friday night fish and chips. This diversified the shop's use of the humble potato, and Seabrook Crisps was born, producing Britain’s original crinkle-cut crisps.
“Bradford has been our home for 80 years, and we are very proud to be based here. The launch of these three tasty new crisps in Morrisons stores throughout the country is just one way that we can put a spotlight on the city and the great products that we produce here,” said Group Marketing Director for Seabrook Owner Calbee UK, Claire Hooper.
