UK | Framptons has launched its latest product line, The Wessex Oat Company.
The Wessex Oat Company is a new range of British-farmed oat drinks designed to meet the growing demand for sustainable, locally sourced plant-based beverages.
As the UK’s leading independent plant-based drinks company, Framptons has brought out various delicious, eco-friendly options that support British farming and reduce food miles.
With over 125 years of heritage in the food industry, Framptons has always been committed to innovation and sustainability. Its state-of-the-art processing facilities in Somerset have allowed the production of high-quality oat drinks that cater to the ever-changing needs of consumers and businesses alike.
The Wessex Oat Company range includes a variety of flavours to suit every palate, including Unsweetened Oat Drink, Chocolate Oat Drink, Oat Latte and Caramel Oat Latte.
This range is also perfect for retailers looking to expand their plant-based beverage offerings with a delicious and environmentally friendly range. The Red Tractor certification guarantees high quality and traceability standards from farm to fridge.
“The launch of Wessex Oats is pivotal for Framptons and the UK plant-based beverage market. We’re introducing a product, advocating for a sustainable future, and supporting the cherished tradition of British farming,” said Andrew Rimell, Managing Director at Framptons.
“The Wessex Oats range offers retailers, wholesalers, and discounters an opportunity to align with consumer demands for ethical, sustainable, and delicious plant-based options at affordable prices below the level of the major brands, giving an own label equivalent value proposition.”
The dairy alternative market is evolving rapidly, experiencing the same level of innovation and interest as the mainstream dairy market. New plant-based alternatives, such as protein drinks, shakes, and coffees, are now available, closely following North American market trends.
With this new range, Framptons provides real value to wholesalers and retailers, helping them deliver significant value to their customers, especially during the ongoing cost of living challenges.
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