Magills produce a range of slow cooked traditional cuts of meat, including Hereford Beef, NZ Lamb and Duroc Pork.

The pulled meat is slow cooked for convenience, is gluten free and 100% natural. Magills Slow Cooked Meats range came about to balance the primal cuts within the carcass of the animal. The company is partnered with Hereford Prime New Zealand where they hand select eligible cuts from the grass-fed beef programme to supply to restaurants receiving the top end cuts, which historically left Magills with the task of finding ways to add value to the remaining sub-primal cuts.

Produced in Magills’ Te Awamutu factory, the product is currently available in selected New World’s Waikato wide, Pak’nSave Mill Street, Hamilton, in the four Farro Fresh stores in Auckland, and a few independent supermarkets as far afield as Christchurch.

“As it is a new product, a lot of people are unsure of what it is. We have found that the cooking demonstrations in store are very helpful to promote this,” Mike Van Der Hoeven from The Artisan Butchery said.

Future plans for Magills are to produce more, and be able to keep up with demand. The company began with one cooker, have now increased to two cookers to keep up with current demand, and also have a third in the wing if required. Magills are well supported by Hereford Prime NZ and the Hereford farmers supplying them top quality beef.

“With the beef taking out the Grand Champion at the New Zealand Food Awards, we feel that the future for this product is looking very exciting,” Van Der Hoeven said.

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