UK | Following the global launch, the refreshed pack design for Coca-Cola Zero Caffeine Zero Sugar has arrived on shelves across Great Britain.
With its zero caffeine, zero sugar, and zero calorie profile, it offers the authentic Coca-Cola taste in a choice that can be enjoyed anytime. The relaunched refreshment will feature a premium black-and-gold pack design with a modern look across existing formats.
This updated look reflects a sophisticated choice for evening consumption, making Coca-Cola Zero Caffeine Zero Sugar an ideal accompaniment for dinner, post-work and unwinding evening occasions.
Charlotte Butt, Senior Brand Manager for Coca-Cola Great Britain, said that Brits really value their evening moments, from catching up on the latest TV series, unwinding after a gym class, or simply enjoying dinner with friends and have been increasingly seeking choices that complement their desire for mindful enjoyment.
“The relaunched Coca-Cola Zero Caffeine Zero Sugar is specifically designed to meet this demand, offering a delicious and caffeine-free beverage that perfectly suits a variety of evening occasions,” said Butt.
“This relaunch is more than just a new look; it's an invitation to experience evenings in a whole new way. From the first sip to the last, Coca-Cola Zero Caffeine Zero Sugar is the go-to beverage for stylish refreshment for evening enjoyment right across the UK.”
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, added that growing by 36 percent and worth almost GBP 10 million, Coca-Cola Zero Sugar, Zero Caffeine delivers the same great taste of Coca-Cola Original Taste but with zero sugar and zero caffeine, offering more choice to shoppers.
He said it was about building the repertoire of heavier shoppers by targeting incremental occasions, later in the day, while removing barriers to entry for those who are interested in colas but keen to moderate their caffeine intake.
“With a bold new look for Coca-Cola Zero Sugar, Zero Caffeine, the whole Coca-Cola portfolio looks stronger than ever on the fixture, with clear differentiation to help consumers quickly identify the product they want.”
Further elevating this relaunch, Coca-Cola Zero Caffeine Zero Sugar has partnered with the highly anticipated 007 First Light video game (IO Interactive), running from April to May 2026, where the can will appear in-game.
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