AUSTRALIA | CH4 Global has closed the production loop with methane-reduced Angus beef now on shop shelves, at butchers and in restaurants.
Following the release of premium Wagyu in August, which was the first low-methane Wagyu beef in the world to be sold commercially, the more affordable Angus beef, which will be sold as Flinders Beef at Foodland, has been selling out since appearing in the cabinets at Windsor Meats.
The arrival of Angus beef at Frewville Foodland and Pasadena Foodland marks its full integration into the South Australian economy and community, while remaining affordable for consumers.
Produced by HB Rural at Warnertown, south of Port Pirie, the Flinders Beef in-market has been fed Methane Tamer, a product consisting of whole Asparagopsis seaweed, native to South Australia and grown locally.
CH4 Global grows Asparagopsis in ponds at Louth Bay on Eyre Peninsula, which is then dried and formulated into Methane Tamer. When fed to cows at just 0.5 per cent of their daily diet, it reduces the methane emissions in their burps by up to 90 percent.
CEO and founder of CH4 Global, Dr Steve Meller, said the livestock and agriculture sectors were among the world's highest producers of greenhouse gas emissions, and HB Rural had been instrumental in bending the climate curve through its own cattle.
“At CH4 Global, we are completing the sustainability circle in South Australia by growing Asparagopsis seaweed, native to our shores, working with farmers to feed their cows our Asparagopsis-based Methane Tamer, and then working with processors, butchers, supermarkets and restaurants to reach consumers who want to eat guilt-free beef,” said Dr Meller.
“This partnership with Adelaide’s Finest is important to our state because they’re locally-owned stores, specialising in South Australian produce. This eco-system is a win for South Australia as we’re showing how we can all benefit from lowering methane emissions with beef that’s locally-produced, which consumers are coming back time and again because they feel good about it.
Since its inception, CH4 Global has received ongoing support and advice from the South Australian Government and has existing partnerships with major international businesses, including Mitsubishi in Japan, Chipotle in the US, Lotte in South Korea and UPL in India and South America.
Methane-tamed Flinders Beef is about to be shipped to butchers and restaurants in NSW, and plans are also afoot to ship beef to several other countries, including the UK, the US and Japan.
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