USA | Gatorade has launched Gatorade Lower Sugar, ushering in a new era of science-backed hydration.
With no artificial flavours, sweeteners or colours and 75 percent less sugar than Gatorade Thirst Quencher, it’s now available nationwide for the 150 million Americans who experience the effects of mild to moderate dehydration weekly.
Scientifically formulated with Gatorade’s proven electrolyte blend, Gatorade Lower Sugar hydrates better than water and is available in four flavours: Fruit Punch, Lemonade, Glacier Cherry and back by popular demand, Rain Berry.
“Gatorade Lower Sugar represents the Gatorade Sports Science Institute’s latest innovation in hydration,” said Dr Matt Pahnke from the Gatorade Sports Science Institute.
“It delivers science-backed hydration aligned with what today’s active consumers are asking for.”
Gatorade Lower Sugar is the newest offering in Gatorade’s Advanced Hydration System, a connected portfolio that helps consumers understand which Gatorade products hydrate better, faster or longer than water. It has answered growing consumer demand for hydration options that deliver on the taste and electrolyte performance Gatorade is known for, now with no artificial colours.
To mark the launch, the brand has unveiled a marketing campaign featuring all types of bodies in motion, including dancers Witney Carson & Charly Barby, Roland Pollard, and TV host Tayshia Adams, alongside two-time WNBA All-Star and Gatorade roster athlete Caitlin Clark and narrated by WNBA legend and mom of three Candace Parker.
“Gatorade Lower Sugar boldly expands our hydration portfolio, designed to hydrate everyday movers who want science-backed hydration to fuel their day,” said Anuj Bhasin, SVP of Marketing, Gatorade.
“The campaign celebrates the inner ‘IT’ that keeps them moving, alongside a hydration solution with the flavours they know and love, but with no artificial flavours, sweeteners or colours and 75 per cent less sugar than original Gatorade.”
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