Ollie Puddick, the founder of Innerbloom, a cold brew coffee company, was originally a full-time professional firefighter and waterman. Puddick was always passionate about health and wellness and fell in love with cold brew coffee while living in America.
Ollie Puddick, founder of Innerbloom
“I loved the ease and the versatility of the product,” said Puddick.
Innerbloom’s cold brew coffee innovations aim to be better than customers’ regular coffee in a can, with it being the only organic RTD coffee company in New Zealand. Puddick added that Innerbloom uses natural ingredients in its drinks and brews its coffee using real organic brewed cold brew coffee.
“The main reason we differ is our functional difference. We use cacao, l-theanine and collagen to give customers more out of their everyday coffee.”
Puddick said that Innerbloom could serve as a model for not cutting corners when it comes to producing RTD coffees, and many companies use things such as coffee extract, a highly concentrated liquid brewed with coffee and alcohol, to mass produce products with a longer shelf life.
Innerbloom is New Zealand-made, allowing customers to choose and support a local premium product of better quality than imported alternatives.
Puddick explained that since starting Innerbloom, Kiwis have begun to enjoy and see the benefits of a good RTD coffee in a can, adding that all New Zealanders needed were better options, such as Innerbloom.
“We are ahead of the trend with functional coffee in a can. We have some newly formulated recipes that will blow people away.”
Sustainability is fundamental to Innerbloom, with its use of organic coffee being central to its business model and philosophy, with organic farms combatting climate change by emitting less carbon than chemical farms while sequestering significant amounts of carbon.
“We have partnered with 1percent for the Planet by pledging to donate one percent of our annual revenue to support non-profit organisations focused on the environment.”
Doing business costs the planet, so Innerblooms sees its commitment to supporting the environment as it pays its community dues for what it takes.
The main challenge Puddick sees moving forward is New Zealand companies like Innerbloom competing for a small market, which is why it is exploring export opportunities and different markets, not only FMCG.
Puddick’s favourite Innerbloom product is the Elixir, the cold brew coffee with cacao, coconut and vanilla with 5000 mg of collagen in it, a recipe that Puddick formulated himself and one that he was very proud of as it was the first product Innerbloom created.
