International Expansion For Aussie Condom Hero

HERO, the socially responsible Australian condom company, is now selling its products in New Zealand. In a first for the company, the brand has experienced an international expansion and has extended its presence to over 97% of all Countdown stores across the North and South Islands. HERO is on a mission to help stop the spread of HIV/AIDS in Africa. For every condom sold, it donates one to a developing country. Last month, HERO visited Botswana, where 500,000 HERO Condoms were donated to the country for free.

“This is significant development for HERO for a number of reasons, but most notably because our product is being sold overseas for the first time. Countdown reached out to HERO after seeing our strong retail growth in Australia and wanted to be involved. We’re delighted to be associated to NZ’s best-known supermarket chain,” HERO CEO, Dustin Leonard said. Chris Fisher, general manager of merchandise for Countdown, said the business is proud to be the first supermarket to be delivering the product to Kiwi consumers. “The HERO brand has seen great success in Australia and we are proud to be the supermarket bringing this product to New Zealand.

As a business that is active in our local communities, we are also proud to support a company that is socially responsible and making a real difference in developing countries,” Fisher said.

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